About Lieke Smeets

Micro pret-a-porter collections designed in Switzerland for our happy, grumpy and fashionable sisters worldwide

Inspiration
From a young age, I was fortunate to be surrounded by creativity and craftsmanship. My grandfather, one of the first industrial designers in The Netherlands and the founder of the renowned Design Academy in The Netherlands, instilled in me a deep appreciation (for the power) of aesthetics. My parents, both art teachers, nurtured my artistic expression, encouraging me to explore and express my innate creativity.

For a long time, this expression was Javanese Courtdancing. I saw these dances at age 11 and was mesmerized by the music and the dancers. It was so mysterious. I was sure I had to bring this magic to other people and after three years of practising daily I finally did it: I was on stage and performing.

My background
My formal education in communications at the Radboud University of Nijmegen laid the foundation for my career as communication consultant. I had the chance to work for big organisations that gave me assignments that resonated with my desire to work for its citizens and / or nature.

Throughout my career and life, I had met many remarkable women who had battled and overwon many issues in their lives. And became every time an even more beautiful version of themselves. I was inspired by their originality, resilience and their joy, which seemed to radiate from them. I also admired their elegant yet practical garments.

To explore and understand a life lived by my highest truth, I have been following the yogi, Yogananda, for quite some years. Until now it has given me the courage, the inspiration and pleasure of looking forward to learning as much as possible about fashion design, embroidery, and sewing.

Our fashion brand
All this added up to the vision and mission of our fashion brand: to pay homage to the immense potential within every woman through our micro fashion collections. These are inspired by femininity, conscious design, and the allure of Pret-a-Porter to honour the journey of every woman, transforming struggles into stories of triumph, essence and True happiness. Our core values are being soulful, human potential celebrated and grow together through sisterhood.

We design for, what we call “art collectors”, women who need beauty in their every day live, whether it be jewellery, beautiful, designed stationary or garments. Throughout her live she has won in character and our fashion collections only support that. This fashion brand is dedicated to creating expressive designs that honour the refinement of the East and the practicality of the West. We source eco-conscious fabrics, such as deadstock and vegan leather, to minimize the environmental impact.

Invite to accompany me

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